Maxime Blaise · AI Native Senior Product Designer

Voilà.

A quick scroll through shots from things I shipped.

My craft.

What happens between "we need a designer" and a product that works.

Immerse in the domain

Before touching any screen, I need to understand how the business works, who uses the product daily, and where things get painful. The real design constraints are rarely in the UI.

Reframe problems and expand scope

The ask is often a redesign. The real issue is usually somewhere else. I dig until I find the actual problem, and I don't wait for permission to go after it.

Own the product beyond design

I naturally end up writing specs, setting priorities, running QA. Not because I want to do everyone's job, but because that's where things break. No PM? I fill it. There is one? Decision partner, not pixel executor.

Design doesn't stop at the mockup

I spec, review builds, and keep iterating with engineering until it actually ships right. The goal is a tight feedback loop, not a perfect handoff. A product that gets better every week instead of every quarter.

Build foundations that scale

I don't just solve the current problem and move on. Design system, career ladder, playbook, research database. If the team needs structure to sustain quality, I build it. The goal is to leave behind something the next person can build on.

What's next

Designing for AI agents, not just users.

The products I work on are increasingly AI Native: agents do the work, humans supervise. I'm exploring what design means when the user isn't clicking buttons anymore.

Software_2026.exe

Figma

Claude

Cursor

Warp

Vercel Notion Granola

Steam

Sketch

Notepad++

InVision

mIRC

Experience.

The places, the problems, and what actually moved the needle.

Doing cool stuff to make salespeople's jobs better

Lemlist · Sr. Product DesignerRemote, Paris

2026

Nothing to ship yet, give me a minute to spread pixels everywhere. Let me cook.

On repeat Loading...

+21% active users, 73% activation. Full DX & platform revamp

Gladia · Founding Product DesignerRemote, Paris

2025

When I joined, the product had almost no structure. I redesigned the entire platform, created a no-signup mini app that became the top of the funnel, and operated as a hybrid designer/PM shipping daily with a small engineering team. I also rebuilt internal tools so Sales could actually demo the product with confidence.

On repeat My Mind Is A Mountain Deftones

Unlocked a new revenue vertical for luxury brand deals

Prolong · Sr. Product Designer (Freelance)Remote, Paris

2024

A freelance mission from a former colleague. I designed a full spare parts management vertical from discovery to delivery: catalogs, ordering, tracking, warehouse intelligence, all integrated into the existing repair workflow. That vertical became the key lever to close deals with luxury brands.

On repeat Greenland Emancipator

Full UX audit and redesign for non-technical caregivers

Lumeen · Sr. Product Designer (Freelance)Remote, Lyon

2024

Lumeen was rebuilding its managed Android environment for VR healthcare from the ground up. I ran a full UX audit and redesigned the core flows: launcher, headset management, in-session controls, content library. The whole challenge was making a technically complex system feel safe and obvious for caregivers working with elderly patients.

On repeat (((Stup Lore))) Antidote remix Stupeflip

66% faster credit analysis, 50% less operational time

October · Lead Product DesignerHybrid, Paris

2020–2023

I started by fixing the CRM that analysts and Sales used every day, then turned it into a decision-making platform with fraud detection, banking analysis, and ESG scoring. Along the way I structured the design team from scratch: hiring, career ladder, playbook, research database. That foundation also made the SaaS pivot possible.

On repeat Raven's Flight Amon Amarth

Built the 3D Marketplace from 0 to 100k buyers & $1M+ paid to creators.

Sketchfab (acq. Epic Games) · Sr. Product DesignerOn-site, Paris

2016–2020

A bit of a throwback. When I arrived there was almost no design culture and a million members. I worked across three verticals: community, the 3D marketplace I built from zero, and the enterprise B2B offer. No PM on the team, so I ran the pre-design phases myself. By the time I left, the platform had tripled to 3M members. Epic Games acquired it a year later.

On repeat Going Nowhere Chill Bump

Web design, branding & product across industries

Agencies · Product DesignerOn-site, Paris

2010–2016

The early years. Web design, branding, and product across very different clients. A different era, but that's where I learned to ship fast and figure out what good craft actually means.